Sunday, March 29, 2009

Get a taste of the good life.

Just because you have no cash or valid credit card doesn't condemn you to a steady diet of ramen and potatoes. You can still indulge your taste for organic produce, ethically raised meat and fish, artisanal bread, cheese and chocolate.

No, I’m not advocating dining and dashing (except on special occasions like birthdays and anniversaries.) Nor am I suggesting we return to the old ways of hunting and foraging for sustainence (a practice frowned upon in urban areas and often referred to as “stealing.”) This may seem counterintuitive, but poor people in the know go to Whole Foods. Not to shop, mind you. They make a meal of the lavish, liberally placed samples.

Sure, there are other places that offer delicious samples, I’ve tried them all. Costco’s may be varied and tasty, but they’re mass produced and of questionable origin. Farmers markets are seasonal, limited to once a week, and hard to get enough for a full meal. Trader Joes' disappoints with limited choices and erratic service and quality --one day the mushroom risotto is ready in it's little cup, steaming and perfectly al dente; the next, you have to wait five minutes for a mediocre chicken biriyani.

For quality and convenience, nothing beats Whole Foods. It’s got everything from meat to fish to fruit to cheese and even vegan offerings. It’s like the antipasto course at Trattoria della Arte in NYC without the art, d├ęcor, aspiring model waiters and bill.

Start at what I call the cocktail and hors d'oeuvres section, which is right past the cash registers. Sip a berry/green tea drink and nibble on salmon salad on crackers while exchanging warm banter with the lady passing out the samples. When sipping from the tiny paper cup, I try to maintain an air of elegance by keeping my pinky extended.

The menu changes often, so it’s always good to peruse the offerings before making a choice. You can’t go wrong with the assiette du fromage, which is offered daily. I also recommend stopping by the prepared food counter and asking for samples of the broccoli, coleslaw and grilled veggies, especially on days when spinach dip just isn’t going to cut it in the roughage department.

Whole Foods is open for breakfast, lunch and dinner. Dress is casual, but shirts and shoes are required. You can dine in, but take out is also available if you remember to line your pockets with plastic bags or get paper plates from the salad bar.


  1. and don't forget Costco! not as downmarket as you may think.

  2. The problem with Costco, aside from what I've already mentioned is the place is so big it takes hours to get from one sample to the other. Any calories and nutrients gained from the stuffed grapeleaves samples will be burned off by the time you get to the Kirkland Honey Oat Cereal samples unless you have one of those little golf cart thingies to get you around the warehouse.. Also, while Costco is fine for dining in, take out is impossible.

  3. William took your advice today. He didn't make it to Whole Foods but dined elsewhere:

    Fresh and Easy Menu
    Minestrone soup
    Pasta with shrimp
    Sweet and Sour Chicken
    Chocolate Easter egg
    Grape juice.

    Costco Menu
    Irish Ale cheese
    Irish whisky cheese
    English scone.

    Looking forward to the Whole Foods experience.

  4. I wish I had a Fresh and Easy in my area. The menu sounds fabulous, although a little light on fresh fruit and vegetables. All the more reason to visit Whole Foods. You'll love it. And on the weekends, they also have samples from the beauty and bath section. Grab a handful. It's like getting a goodie bag.