Get in touch with your inner savvy businessman

You've worked hard all your life to achieve the American dream. But it's starting to seem as though the only people living the dream are those who President Obama refers to as "savvy businessmen."


Some argue that an Ivy League education is critical to achieving business savvy. Others insist it's pedigree (one of your ancestors must be the spawn of Satan). My personal theory is that we're all born with business savvy but it's usually socialized out of us.

No matter. It's clear that we all need to start incorporating the principles of savvy businessmen into our own lives if we're going to get ahead. Here are a few tips to get you started.

Redefining your work ethic

Many people make the mistake of assuming hard work and providing quality goods or services is all it takes to succeed. Wrong. It's how much you can rake in for you and your shareholders while providing as little value as possible to the consumer. We've seen how this principle works for banks and large corporations, but how does this apply to average Americans?


Say you happen to get lucky and score a housecleaning job. Don't make the mistake of spending an inordinate amount of time cleaning. When you're not blogging, tweeting and issuing Facebook updates about how hard you're working cleaning the house, most of your time should be spent lowering the wattage on all the light bulbs, smearing Vaseline on the homeowners' glasses and shoving things under rugs to give the appearance of cleanliness.

As your skills improve, you can start removing expensive articles and cash from the home to sell them. If you're really savvy, you'll even charge a removal fee.

Apply this kind of thinking to your every endeavor.

Eliminate deadwood
If there's someone in your life sapping you of resources that could be better put towards redecorating your den or a nice vacation, dump them immediately. Don't let sentiment, loyalty, humanity, commitment, personal responsibility get in the way.

Note to men: unless your wife has a paying job or a trust fund, you'll want to get rid of her too. As you become more savvy, you'll probably want a brand new trophy wife. Consider bringing in someone from Asia or Russia--they'll do the same job for much cheaper and are much more appreciative of your meager benefits.

Become too big to fail

We've all seen the benefits of being too big to fail. But if you're not a major corporation who holds the economy in your hands, where can you go when you need a large quantity of cash to avoid devastation of apocalyptic proportions?

Fortunately, with a little planning and cultivation, similar types of bailouts are available to everyone. Just make sure to keep all receipts, correspondence, texts, videotapes, blood tests and semen stains. When you go to your benefactor on bended knee, make sure it's clear that if you go down, they're going down with you.

The importance of branding
We've seen how savvy businessmen have renamed old financial products and turned them into lucrative earning tools. Banks cleverly rebranded "usury" by renaming it "29% plus fees and penalties" and opened the door for billions in earnings. "Unloading worthless crap on the taxpayers" became "Public-Private Investment Program". And lets not forget Goldman Sachs' brilliant rebranding of "massive Ponzi scheme" to "doing God's work."

Similarly, insurance companies made a bundle rebranding "protection money" with the new name, "premiums." Some advertising agencies have followed their lead by rebranding "slave labor" as "crowdsourcing."

Think about how you can rebrand financial instruments in your own life. "Shoplifting" can become "long term non-collateralized loan". "Running a sweat shop" is "teaching children life skills" and "fraud" becomes "storytelling." Suddenly, the world is your oyster.

Rich Corporate Executives Have Problems Too, You Know

During these difficult financial times, most of us have been focused on things like paying the bills, keeping a roof over our heads and feeding the children.

Being an empathetic person, I thought it only fair to devote a little attention to the 1% of the population who helped create this situation, yet are still employed and living like pashas. Let's not forget that this is a time of fear and uncertainty for them too.

Sure, their concerns are different than yours or mine. But I'm sure to them, the worry that their excessive wealth and lavish lifestyles will inspire envy, larceny and angry hordes is just as excruciating as the worry of becoming homeless is to the rest of us.

So, Hank, Larry, Lloyd, Bob, Ben, Ken, Vikram, and the rest of you guys, here's my advice to you on how to get through the recession.

I know this is going to be difficult to hear, but you're going to have to pretend to make some major sacrifices.

Trains, Yachts and Automobiles

Nothing enrages the people whose money bailed you out more than to see you in a shiny new corporate jet. Especially when they're trading down to shopping carts. Instead of giving up your luxurious jet or putting it in storage, antique it. You'd be amazed how a few dings on the nose, some dice hanging from the rear view mirror and some old "Free Huey" bumper stickers can take your jet from "rich corporate bad guy" to "just another jet from the hood."

Consider hiring someone to paint some camouflage on your jet, yacht, limo or hummer so it doesn't attract the wrong kind of attention. With a pentagon quality paint job, you might even be mistaken for a military vehicle and garner love and respect rather than simmering resentment. Another plus, you'll actually stimulate the economy by hiring a painter. Make sure you hire American for a change. It's a wonderful opportunity to appear to contribute something meaningful to America's no longer working class.

Better homes and gardens

A few well-placed props can make a 85 million dollar estate a place you can feel safe showing to the impoverished masses (from the other side of the gates, of course). Park a rusty, dilapidated pick-up truck on the front lawn and let the garden go. A burning trash can or tires are always a nice touch. The neighbors might object, but it'll keep the robbers and lynch mobs away. Or just put a foreclosure sign out front (FYI, I have one you can buy for $19,843.02 or $536.12 a month at 33% compounded daily for the rest of your life).

Perfecting the "waif" look


Fortunately, your trophy wife can still spend a fortune keeping up with the latest designer trends and look like she dug her wardrobe out of the dumpster. Several designers are coming out with "recession chic" lines for the winter (check the latest WWD or Vogue in the plastic surgeons waiting room). Stay away from anything with a prominent designer logo (I know it kind of defeats the purpose of buying a designer label, but be strong). For those ubiquitous Ralph Lauren and Izod logos, have your seamstress whip up some St. Vincent de Paul or Salvation Army labels for a cover up.

Finding inner beauty

Speaking of plastic surgeons, now's a good time to get those implants (chin, butt, boob, pec, whatever) you and your family members have had your eyes on. In a time where the chasm between the haves and have nots has never been wider, putting all your money in your body instead of on it is the healthiest thing you can do. Another plus; If a revolution should occur and your fortune is pillaged, you'll still be able to hold on to hundreds of thousands of dollars of your assets -- nobody has figured out how to repossess a pound of flesh (or silicone gel). Yet.

Bargain hunting tips for corporate execs.

It's really not fair that we're so outraged at the shopping habits of corporate executives. After all, aren’t we applying our cultural standards on people to whom they're totally alien? Unlike most of us, they've never had to learn how to find a product at a fair and reasonable price. Unscrupulous merchants are taking advantage of their ignorance. Instead of outrage, don't they deserve our compassion and guidance? Let me be the first to extend the olive branch to corporate America with a few hints on how to save millions on basic necessities.
BATHROOMS AND PLUMBING
It’s an easy mistake for a cloistered wall street executive to think that installing an $80,000 18th century commode in your office suite is a reasonable, cost-efficient way of dealing with pressing lavatory needs. You probably weren't even aware that there’s a restroom down the hall. Or maybe you were aware, but don’t have a Segueway to transport you.


There are quite a few other options if you really feel you can't conduct business without a toilet in your office. And the prices start at $5.49 (for a pooper scooper and roll of plastic bags). My recommendation is the Excret 4200 at $159.00. It also doubles as a chair, so you can auction off your current $20,000 Louis Quatorze desk chair at Christies.

The total possible savings are $99,994.51. While that may seem like small potatoes to you in the scheme of things, remember, every little bit helps. At the very least you'll be able to take yourself out for a decent lunch.